We stock range of fresh, seasonal and organic fruit and vegetables, British and Continental cheeses, pies and sausage rolls. We have organic eggs and milk, locally roasted coffees, artisan breads, pastries and cakes, small-batch jams and chutneys, mustards, spices, olive oils and general groceries.
For us, quality is very important. Many of our suppliers only produce a single item but if we’re passionate about it, we’ll stock it.
We started the deli below another shop, hence our name. The shop’s logo was based on a Victorian street sign – we only had a narrow space to use. You can still see the original signs hanging from our awning today.
We moved from our basement shop to our spacious new premises in September 2010. We now occupy a beautifully proportioned Victorian building in a prime location in Victoria Park Village.
During the renovations, we were amazed to discover a whole frieze of Edwardian biscuit tin labels behind a false wall. After a visit to the Hackney Archive, we discovered that the premises had originally been a grocer’s shop.
We’re thrilled to have restored it to its former usage. Today you can see our shop (with its striking red and white awning) all the way from Victoria Park.